When it comes to asking the right questions, ‘Why’ is at the heart of that magic list. And no one has explained the power of ‘why’ better than Simon Sinek. His book, “Start with Why”, is about leadership and how leaders inspire everyone around them to take action. In Chapter 13 of the book, he shares that ‘why’ doesn’t come from projecting ahead and then devising a strategy accordingly. Instead, it is a process of discovery.