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Prioritizing Storytelling: Engaging Authentically with My Medium Audience

Sir. Paul Okwudili Agbo
7 min readSep 20, 2024

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Photo by hosein charbaghi on Unsplash

Crafting meaningful and engaging content on Medium is essential for building a loyal audience and establishing myself as a credible writer. To truly serve my audience well on Medium, it’s important to prioritize my storytelling approach, focusing on authenticity, value, and meaningful engagement. This involves not just writing to fill pages but creating content that resonates deeply with my readers, addressing their needs, challenges, and aspirations. Here’s how i can strategically position myself as a storyteller and consistently engage my audience in a way that leaves a lasting impact.

1. Understanding My Audience
Before writing any piece, the first step is to understand who my audience is and what they are seeking. Are they looking for inspiration, information, or practical advice? Knowing my audience helps in crafting stories that speak directly to their needs and expectations. For example, if my audience comprises budding entrepreneurs, they might appreciate content that shares the ups and downs of business ventures, practical tips for starting a business, or motivational stories of resilience. Understanding these specifics allows me to connect more profoundly with my readers.

To gather insights about my audience, pay attention to the comments on my posts, the…

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Sir. Paul Okwudili Agbo
Sir. Paul Okwudili Agbo

Written by Sir. Paul Okwudili Agbo

Sir.Paul Okwudili Agbo, MD of Starconnectdots Ltd, specializes in internet marketing, entrepreneurship, storytelling, and travel affiliate marketing.

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