“Life is about the journey. Not the outcome.” A somewhat cliché but also true statement that can be applied to both life and the work we do as creatives. “Creativity is about the journey. Not the outcome.” But in a world that tells us to produce MORE, and produce faster, the journey is taking a backseat to endless production in order to stay relevant. It is estimated that 90% of the world’s data was generated in the last two years alone and I can’t help but wonder… Is the speed of our industry forcing us to let go of the process and focus solely on the road to least resistance? Are we losing the joy of making in order to “make it”?